Freya’s Gluten Free World

Branding, Print Design, Web Design

Freya's case study

The coeliac advice hub and online store start-up brand, Freya’s Gluten Free World, required branding, printed materials, a website and content assets to launch the business. I worked closely with the team of marketeers, developers and content creators to develop the brand and take it to market. I was responsible for creating the brand identity; look and feel, tone of voice, logo, stationary, printed assets and signage – website design; creating a style guide and key pages to hand over to developers to build the Shopify store – image asset creation; photography of products and subscription boxes, website content creation.

Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image
Freya's Gluten Free World - portfolio image

“Tom was my go to person to develop the Brand for Freya’s and design the look and feel of all Brand assets and user experience of the website. He is incredibly creative and keeps current with latest design trends and UX. He is also extremely versatile and reliable, and just a really nice guy. Cant recommend him highly enough!”

Carleen Booth, Founder

FREYA’S GLUTEN FREE WORLD