Edenbeing

Agency: Onstate

UX-UI Design, Front-End Build, Salesforce Commerce Cloud

Edenbeing case study

Whilst working at Onstate I was the Creative Lead of a team for the design and build of a new website for the lifestyle boutique shop, Edenbeing. Edenbeing are part of the luxury hotel group Oetker Collection. They have a physical presence at the hotels but needed an online presence to allow customers to browse and purchase products online, as well as keeping customers engaged with articles and enriched product content. The build requirement for the site was to use Salesforce Commerce Cloud (formerly Demandware) as the ecommerce platform to meet the trading requirements of the business, and to have a site that was embellished with editorial content which could be created and updated by the client themselves.

Agency: Onstate
www.onstate.co.uk

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Edenbeing - portfolio image
Edenbeing - portfolio image
Edenbeing - portfolio image
Edenbeing - portfolio image

Every page and template of the site was designed and built from scratch. This opened up opportunities for interesting UX features such as not needing to have a basket page and catering for all of the requirements in the mini cart, removing the number of possible clicks to get to checkout, and keeping the interface clean.

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