Why this is was a stand out project
IGT is one of the largest gaming technology providers globally. I came onboard as a UX/UI designer to help them deliver Gaming Promotional Products which would be sold to their customers. I was required to quickly get up to speed with the team and current projects which had already kicked off. I worked with IGT’s internal teams based in Manchester, United States, Spain and China, and also closely with their clients.
- Create a promotions tool to increase player engagement and cross sell other products at the end of a game session.
- Keep players engaged with the IGT’s games products on a customer platform which is shared with other games providers.
- Work within the limitations of a small area of the interface to incorporate all of the functional requirements.