Overview
Work required: UX design, UI design
Project type: Contract
Location: Manchester and remote
Why this is was a stand out project
IGT is one of the largest gaming technology providers globally. I came onboard as a UX/UI designer to help them deliver Gaming Promotional Products which would be sold to their customers. I was required to quickly get up to speed with the team and current projects which had already kicked off. I worked with IGT’s internal teams based in Manchester, United States, Spain and China, and also closely with their clients.
The challenge
- Create a promotions tool to increase player engagement and cross sell other products at the end of a game session.
- Keep players engaged with the IGT’s games products on a customer platform which is shared with other games providers.
- Work within the limitations of a small area of the interface to incorporate all of the functional requirements.
The process
1. Discovery
2. Creative exploration
3. Prototype
4. Design
5. Customer re-skin
Project deliverables
- Creation of a product UI kit and component library to be used as the basis for new promotional product features going forward.
- The ability to quickly apply customer branded skins to the UI Kit.
- Assisting with delivering the launch of the product and the first customer project, William Hill. Application of the brand to the UI and desiging the landing portal screens on William Hill’s site.
Project outcomes
- User engagement of up to 30,000 users per minute in the launch month of the Tournaments product on William Hill, pre-marketing push.
- Customer cross selling to other games provided by IGT.
- Ongoing customer base for the product – ability for IGT to sell the white labeled promotions product to other gaming platform providers.